Starting a home staging business can be really fun and exciting but it’s not all sunshine and rainbows. Like other businesses, growth can be slow if you do not have a good business acumen or the skills to grow a solid your client base.
There are two types of clients a one-time client and clients that bring you repeat business. Veteran business owners know that running a business is an up and down journey. They’ve been in their industry for so long that they already know what works and what doesn’t. They already have strategies and systems in place to keep their business running even when the market is slow.
But you don’t have to start from scratch – instead, learn from those who already did it and succeeded. Like what they say, you can’t reinvent the wheel. So, what should you do to ensure that you never run out of leads and clients? Here are marketing tips that successful home staging business owners have been doing and you should too.
1. Make sure your business is on every social media platform
There are many social media platforms out there and it might sound too overwhelming, but believe me – you have to be present on almost all these social media platforms. This includes YouTube, Instagram, Facebook, TikTok, Pinterest, and LinkedIn. People spend a lot of time on these social media platforms and the best way you can reach a wider audience is to go where they’re most at. Having a social media page will increase your business’s awareness, and make you an authority in the field. A business that does not have social media these days is bound to fail. Why? Because your competitors are doing it and if you’re not doing it, you lose your chance to compete.
2. Videos are king
If you have a TikTok or Instagram and you notice yourself staying longer hours scrolling TikTok videos and Instagram reels, well, that’s a clear sign that you should start making videos too! According to Demand Metric, 83% of marketers believe video is more crucial now than it has ever been. Video is an effective medium because it helps you to make an emotional connection with your target audience. A person will want to do business with you if you can create an emotional relationship with them. Moreover, the odds of gaining a new customer are greatly improved by establishing likability and trust.
3. Create Educational Materials
Rather than selling your audience on the spot, instructional marketing allows you to provide knowledge that might help you build a stronger relationship and rapport with your target audience. Educational materials should be accurate, engaging, and timely. This provides you a more authoritative voice and a leg up on competitors who may not be offering any instructional material at all. Sending out educational content is also a great way to nurture cold leads or potential clients who, at the moment, don’t think they need your service.
4. Do Live Streams
A live video approach attracts viewers in a way that other social media forms cannot: it is immediate and real-time. As a home stager, there are many instances where you can do a live video. For example, you can live stream directly from your phone while staging a home or a unit. This will allow your audience to know what you do, what your processes are, and how valuable your service is. You can also answer Frequently Asked Questions real time and boost your engagement rate.
5. Engage your audience
A social media marketing strategy is not just about posting content. A content marketing strategy should go hand in hand with an engagement strategy. Make your audience interact with your content by including CTA (Call to Actions) and by genuinely messaging them, asking for their insights, and simply building an authentic connection with them.
6. Gather testimonials
Testimonials give your business legitimacy; they show potential clients that you exist and that you can solve their problems. Testimonials are perhaps the most effective social proof that can influence anyone’s buying decision. Because people trust one another more than they trust marketing materials, a testimonial gives greater weight to the decision they're attempting to make. So, when you have a client who is satisfied with the outcome of your home staging service, take that opportunity to get their testimonial. You can record it on video or simply write their statement. Social media platforms also have a review option where clients can leave a review on your page.
7. Post before and after shots
Before and after photographs enable better storytelling through images. Clearly, presenting a story with images is much simpler than telling one verbally because people are visual and are far more likely to recall what they see than what they hear. Posting before and after home staging photos will showcase your strengths and expertise as you transform resale and vacant properties and show your potential clients what they may expect while working with you.
8. Organize your content
As previously stated, having to run multiple social media platforms can be pretty overwhelming. Therefore, it is important to keep your content organized. Create a content calendar and plan your posts ahead so you will never run out of content. Doing this will also save you a lot of time and effort. Moreover, planning allows you to schedule your posts so you don’t have to manually do it every single day.
9. Be consistent
Lastly, consistency is key. According to Techipedia, businesses that are consistent in their marketing are valued 20% more than those that are inconsistent. Maintaining a consistent plan not only improves client satisfaction, but also helps to establish authority, reputation, and trust.
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