Have you considered becoming a home stager but are unsure whether this is the right path for you? We’ve got you. In this article, we’re going to take a deep probe into home staging as a career and what it actually takes to become a professional home stager.
Home staging is a good career choice for people who are interested in designing, decorating homes, and generally, in making spaces attractive and move-in ready for buyers. In today’s era, the real estate industry is growing and changing rapidly. The demand for residential properties has increased exponentially and many people are looking at real estate as a good investment opportunity.
Home staging has played a crucial role in the real estate industry because it allows real estate agents to sell properties fast and at a higher price. Research shows that 46% of 3,500 staged homes sold for 10% more than they would have as non-staged homes.
This basically implies that home stagers are in-demand careers. So, if you have an eye for design, and have always been a home decorating enthusiast, you might have what it takes to become a home stager.
What do home stagers do?
Home stagers are creative individuals that assist sellers in the process of preparing their home for market readiness to sell quickly and for top dollar. This includes re-configuring spaces, re-claiming lost equity, providing the necessary props to merchandise the property, addressing condition, creating curb appeal, and a variety of other tasks.
Stagers use their property staging skills to assist homeowners to maximize the value of their property in the thriving real estate market. If you have a passion for decorating spaces, this is a great opportunity to utilize your ability and creativity to make a meaningful impact in the lives of others.
Is home staging a stable career?
Staging is required to sell properties faster in a buyer's market. Real estate agents require staging to make their properties stand out amid a sea of houses for sale. If you’re wondering if home staging is a stable career, the answer is in the charts. 40% of buyers arrange to look at the home they have seen staged online. The process works similar to how businesses make their products more attractive so they will appeal to their target market. If you have a property that’s hard to sell, real estate agents know that there is something they should do to make it attractive to buyers and this is where home staging comes in. Home stagers use their skills and professional eye for design to highlight the best features of a home.
What are the skills you need to have to become a home stager?
To become a home stager, you should have the passion and drive to do this task and make it work. Whether you have a professional background in home staging or not, you can still become one as long as you are willing to put in the work. Decorating a home is a skill that can be learned but one determining factor that will cement your success as a home stager is your eagerness and enthusiasm to make it your career. Anyone who does not enjoy their job will be unhappy regardless of how much money they make.
So, ask yourself. Is this a job that I will enjoy doing? And then go from there.
If you answered yes to the question above, it’s time to get into the nitty-gritty of things because the truth is being innovative or enthusiastic about your business is not always enough to ensure success. A home staging business is simple to establish, but maintaining a successful and lucrative business can be difficult if you don't have a clear direction. There are several skills that might influence your home staging career’s success or failure. Arm yourself with the following skills:
1. An eye for good design
A professional home stager will know how to furnish a space in a pleasing fashion and understands the difference between “stage to live” and “stage to sell”. A series of tools and methods are applied to get the best results. They may be selecting furniture, coordinating colors, and re-configuring spaces to appeal to the broadest possible audience.
2. Communication skills
Home staging is basically a profession in the real estate industry. As a home stager, you need to be able to communicate well with people or professionals who work within the industry. This includes real estate agents, consultants, home sellers, and even homebuyers.
3. Organizational skills
The job of a home stager can be pretty hectic especially if there are several homes that need to be staged within the day. Things like evaluating and implementing a plan. Selecting the necessary props and inventory, providing your clients with the resources to get the job done and being prepared for any last-minute changes are a few of the many tasks home stagers need to juggle. This type of job requires a great amount of patience and organizational skills to make work effective, fast, and efficient.
It doesn't matter how good a service is if you don't know how to market it. You should invest in marketing abilities to give your home staging business the best chance of success. Marketing increases product exposure and converts the audience into paying clients. However, investing in marketing abilities entails more than simply purchasing marketing tools and hoping it works. You need to understand the behavior of your target market and learn how to persuade them why hiring a home stager is beneficial for them.
5. Negotiating skills
There are many real estate agents who are not convinced that home staging can make a difference in selling homes. While it is not necessary to convince them, having a good
negotiating skills and knowing how to sell and market your service to your target audience can make a huge difference.
In business, some things work and others don’t. Success doesn’t happen overnight and if you are new to the field, there’s a lot of learning to do. Therefore, you need to have the perseverance to stay consistent. To keep on going and find out the strategies that work and don’t. Perseverance means that you are dedicated to your goal. It also increases the importance of the task to you and increases your motivation. It leads you to great discoveries and broadens your understanding of yourself and your aspirations.
All of these might sound overwhelming especially if you are a beginner. But keep in mind that there are plenty of resources you can find to help you build a profitable and stable home staging career. For almost two decades, the Professional Property Stager Learning Institute has successfully taught and supported Property Stagers in reaching their goals. If you're a "Newbie home stager" seeking tried-and-true tools, methods, and tactics to help you grow your business to a six-figure income and establish yourself as a real estate staging industry leader, come and study staging with us!